Nope. It’s not Necessary.
Some Businesses can make money, just fine, without Social Media.

On the other hand, it does help, in a variety of ways.
For some businesses, it can even be their sole-source of new money. 

Basic Benefits of
Social Media for Business

  • Better Brand Recognition
  • Professional Appearance
  • Increased Client Engagement
  • Potential Customer Retention
  • Diversified Source of New Money
  • Etc…

Specialized Social Media Platforms can also offer unique benefits.
For example, over 70% of Pinterest is Female Users, and it’s very visual, so it’s, perhaps, a fantastic place for some businesses to showcase their products to a feminine audience. 

How to Optimize your
Social Media Strategy

The biggest mistake business owners make, by far, when it comes to social media, is creating a billion accounts, and then never using them properly.
Even as a Marketing Person, I can’t personally handle more than a small number of Social Media Platforms, at one-time, for any given asset.

Anybody can blast useless garbage all over the place, but you have to actually create engaging and relevant content, if you want your social media accounts to really work for you.
Personally, I use other platforms for curation purposes, but then I focus on just one or two platforms, depending on the niche.

That’s my recommendation to every business owner.
Focus on really boosting the quality of one or two social media accounts, and then set everything else to curate that content. 

Social Media Activities

Different platforms have different needs, as well, in terms of what you are going to need to do in order to promote your content.
Most of the time, the best way to get engagement on your content, is to, likewise, engage with other people’s content, especially in a group setting.

Google+ immediately comes to mind, here.
It’s really easy to make a page for a brand, then use that account to join other groups in that space, and participate in those communities by +1’ing, and commenting, on other peoples posts.

As you become more active, people in that group will start to notice your brand name, and click-through to YOUR profile, and start engaging with YOUR content, if it’s relevant to them.
A strategy, like that, might work on Facebook Groups, as well, but it wouldn’t work very well on other brands pages, for example, because of the visibility of other users comments on those pages, so it’s a case-by-case sort of thing, where you have to figure out the best ways to actually propagate engagement. 

Some methods are more manual and organic, whereas others are easier to scale, and may involve financial investment.
Here are some examples of some Great Promotional Social Media Activities: 

  • Facebook Ads
  • Facebook Group Posting & Engagement
  • Instagram Ads
  • Twitter Engagement
  • Pinterest Content Creation & Engagement
  • LinkedIn Networking
  • YouTube Ads
  • Google+ Group Posting & Engagement
  • Etc…

Need SMM Help? 

In the future, we will have a Pre-Built Social Media Marketing Package available for purchase, but we’re just not there, yet.
Right now, if you need SMM or SMO advice, we offer Free-Form Consultation for $125, where you can just ask us whatever questions you have, and we’ll answer directly for a solid month. 

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