According to Wikipedia: “Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results.”
More accurately, SEO is whatever you can do to get better visibility in a Search Engine.
Google is what everyone thinks of, where SEO is concerned, and although they are, by far, the biggest player on the block, there are many other search engines on the web.
Search Engine Examples
Some of them are general, like Google or Bing, and others are specific to certain types of results, or industries.
Here is a partial list of some of the other kinds of Search Engines Online:
Search Engine Ranking Factors
If search is a major part of ANY site, then SEO principles are relevant.
Each Search Engine is going to have some basic principles in common, but also their own independent rules for prioritizing search results.
The factors depend on what you are able to influence, as far as your listing goes, and how that particular search engine weighs the importance of those changes.
Some search engines heavily weigh user engagement, whereas others might be more aesthetic, and easier to influence without much work.
If you are Looking to Rank in Google, then we have a great premium package available for you.
When in doubt, just shoot us a message, and we will try to point you in the right direction, no matter your budget. 🙂